Target Audience Research (Brand image)

We asked some people in our target audience what they thought that our brand image was. Here is a link to another post that has a mind-map in that shows the different things that can be included in the brand image.

Our target audience said that from the name of are band, The influence is very bold. This makes them think  that the band will also be bold. Another thing that our target audience said about the name of the band is that it made them think that the videos that The influence will do will be very meaningful. As the name The influence makes them think that there will be some type of message in the videos.

The target audience also said that they feel that the band will be an indie group. Through both the name and the type of music that they will me doing.

Another thing that came out of us asking are target audience what they think about are brand image is that the type of clothing that the band will be wearing is casual, like they are clothes that they would wear on an every day basis.