A brand
image is made up of lots of different things most of these are shown in this
mind map below:
Here below is what some of are brand image will be like for are band, The influence.
The clothing that the band will be wearing will be casual type clothing. That will be clothes that can be worn on a normal day to day basis. Alex will be wearing a bright green jacket, so that he will stand out from all of the black and white people in the white.
The type of colour scheme that we will be having is black, red and white as these are the colours that make up are band's logo. These colours will then possible be used on the are digipack as well.
Here is a link to come Target Audience Research on are band brand image.
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