First version of Advert

We started making our first draft of the advert this week. The advert is due in on Monday 3rd December. We wanted to start the advert earlier so that  we would have longer design and make it. So that we can have a couple of different versions of the advert, as then we will be able to get feedback from our target audience, on it and then we will be able to improve on the advert.

For the advert we did not want to have the whole band on the advert, as this would mean that there would be less space on the advert for text. So we chose to only include Alex on the advert, as he is the main singer of the band and he is also the person that is in the narrative in the music video. 

We included the bands logo on the advert, as this is one of the most important part of the advert. As without the bands logo most people will not know what band the advert is for. We have made the logo big as on a lot of the adverts that we have looked at for our research the band name or logo is very large.We then chose to include the name of the album under the logo, as the logo is something that will be looked first. 

We have made the date of release for the album very big  so that when you look at the advert it will be one of the first things that is looked at. As on a lot of adverts that we have looked at the date has been large so that it can be seen well. 

There is then a list of the songs that are on the album  There are shaped around Alex, which means that when you look at Alex your eyes are more drawn to the tracks that are on the album. The track names and numbers are smaller than the other part of text that says that the CD included the song Lousing touch. As the part about the losing touch single is important as that is the song that the music video is for. 

The background for the avert starts darker at the bottom and gets lighter as it goes up. This is why at the bottom of the advert the text is white, so that it can be read on the darker colours and also as it makes it stand out more. This is the same with the top of the advert with the text being black. 

The advert is shown below here:

We got some target audience feedback on the first version of the advert, there is a link to this below here:

Target audience feedback on advert