After we had looked at the animates we got a bit of feedback on them from the rest of the class and our teacher. We then started to do some target audience research. We first did some target audience research on our animate. Below here is a link to the research that we did:
Research
We also made our band logo, this week. This is what are logo looks like:
We then started to do some work on brand image. We looked into what a brand image is and also what brand image includes. We then did some more target audience research into what are target audience thought are brand image is.
We also had a look into mise en scene in music videos. We compared a video with good mise en scene and a video with mise en scene that was not as good. We looked at two videos, both of the videos were meant to have a rock feel to them. One of the music videos at lots of mise en scene that helped to show this, it looked like they had a party with all of the beer cans around etc. But the other one did not have a rock feel at all. Through looking at these music video this will help in the making of are music video to make sure that the mise en scene that we use makes the music video have the feel that we what it to. So the mise en scene will have to be related to are brand image.
Here is a link below to a post about the brand image, this explains the different things that are included in the brand image.
Brand image
Below here is another link that is for the target audience research on our brand image.
Target audience research on brand image
Another thing that we did this we was we made some sugar glass, to test what it will look like. Also to see how easy it is to make and also how far in advance we will have to make it before we need to use it. Here are two links below:
Sugar glass- This explain's where we will be using the sugar glass in our music video.
Sugar glass test- This is a video of how to make the sugar glass and also showing the glass get punched to show what it will look like.
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