Shown below here is our second version of the advert. The advert and digipack are due in on Monday 3rd December, a week after the final version of the music video is due in.
We did another post that is on the first version that we did on our advert. In this post it explains our ideas for the advert and what we wanted to do with the advert.
When making this version of the advert we used our feedback that we got from our first version of our advert to help use. There is a post about this it's linked below here.
When we were making this version of the advert we used the feedback that we got from our target audience to help us. When re-designed our advert. For our target audience research we found that it would be better not to include the track names on the advert. So we took this of the advert of the second version of the advert.
Another thing that we changed from the first version of the advert to this version the second one, was we through that it would be better to include the whole band on the advert. Instead of just Alex. We thought that it would be a good idea to include the whole of the band, as if somebody didn't know how The Influence were then they might thing that it was just a solo singer and not a band. So we have included the whole band on the advert.
With the whole of the band being at the bottom of the advert, we wanted to put the rest of the things on the advert at the top. This is similar to the kaiser Cheifs advert, there is a link to this below.
Something that a lot of people said in the feedback was that the date for the digipack release was to large. So for this version we made the date a lot smaller. We also change the colour of the font so that it is red instead of black. This helps to make the date still stand out without have the date so big.
We made The Influence logo bigger and put this at the top of the page. We then added the rest of the information above the logo, like the release date and reviews. The name of the digipack is shown below the logo in black text.
We kept the background the same, as in the target audience feedback, everyone said that they really liked the background and that it was interesting.
Something that we took off the first version of the advert, that we have not put on this version is the track names for the digipack, as the text didn't look good . Also normally the track names are not on the advert.
This second version of the advert is shown above here. We will be doing a third version of the advert where we will be re-doing the effects on the faces, so that the band members faces can be seen more clearly. There are also more changes that we will be making to the advert. The third version may be the last version that we will do, as the advert is due in on Monday 3rd December. The digipack is also due in on the same day.
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