Friday, 30 November 2012

Target audience feedback on Advert version two

After we had finished making the second version of the advert, we got some feedback on this. There is a link below, which is to a post which includes the second version of the advert and it explains what we did with that version of the advert.

Advert version two

Some feedback that we got when we showed are advert to our target audience was:
  • That the faces were not clear enough and that the faces are too cartoon like. 
  • Another thing was that they through that the name of the digipack should be something else, so this will need to be changed on the advert as well.  
  • The quote by NME needs to be changed as it is to personal, it needs to be made more general.  
  • Need to add on that it is an advert for a digipack, download and vinyl, as there is nothing on the advert to say what it is for. 
  • The stars from Kerrang needs to be changed as they did out K's not stars, or change how the quote is by.
We will made on last version of the advert, this was the third version it was also the final version. We made all of these changes that our target audience said, to the advert of the final version. We re-took the photo's so that the faces looked less cartoon like when we added the affect to them. We also put on the bottom of the advert that it was for a digipack, download and vinyl. Another thing that we did was we changed some of the quotes. So we changed the NME quote to iTunes and made it less personal. We also changed the kerrang stars to Mojo, as they give out stars. There is a link to the final version of the advert below here.  

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