Target audience feedback on Advert version two

After we had finished making the second version of the advert, we got some feedback on this. There is a link below, which is to a post which includes the second version of the advert and it explains what we did with that version of the advert.

Advert version two

Some feedback that we got when we showed are advert to our target audience was:

• That the faces were not clear enough and that the faces are too cartoon like. 
• Another thing was that they through that the name of the digipack should be something else, so this will need to be changed on the advert as well.  
• The quote by NME needs to be changed as it is to personal, it needs to be made more general.  
• Need to add on that it is an advert for a digipack, download and vinyl, as there is nothing on the advert to say what it is for. 
• The stars from Kerrang needs to be changed as they did out K's not stars, or change how the quote is by.

We will made on last version of the advert, this was the third version it was also the final version. We made all of these changes that our target audience said, to the advert of the final version. We re-took the photo's so that the faces looked less cartoon like when we added the affect to them. We also put on the bottom of the advert that it was for a digipack, download and vinyl. Another thing that we did was we changed some of the quotes. So we changed the NME quote to iTunes and made it less personal. We also changed the kerrang stars to Mojo, as they give out stars. There is a link to the final version of the advert below here.  

Final version of advert

Week beginning 26th November

On Monday we had to finish editing our final version of our music video. The final version had to be finished by 4.30pm. All that we really did on Monday was editing and exporting the video. We did also do one other thing which was a post about dealines that will be coming up in the next couple of weeks. This post is linked below here:

Deadlines coming up

We got our final version of our music video handed in on Monday. There is a link below here to a post which has our final version of our music video in.

Final version of music video

In Tuesday's lesson we watched our finished music video and also the other groups videos in our class. After we had watched these videos. We then looked at what we have to do for the evaluation, so things like the questions. There is a post below here that explains the evaluation.

Evaluation

In Wednesday's lesson we continued work on the booklet for inside the digipack. Some of the things that we did was we started to do the thanks on the back of the booklet. So we did the thanks from the whole band and also individual thanks from each of the band members. We also got all of the bands signatures, we then scanned them in. We then started to put the signatures on the front cover of the booklet and on the pages on the inside of the booklet that has a profit of each of the band members on. So each band members signatures is on there profile page as well as the outside of the booklet. We also choice the name for the booklet, that will go inside the digipack. We also did some other things to the digipack.

In Thursday's lesson we continued work on the digipack and digipack booklet. We added more thanks to the back of the booklet, as we had not finished the thanks. We also made some changes to the advert for the third version of the advert. We re-did all of the faces on the band members so that they looked more clear. We also changed the name of the album and changed one of the quotes. We also got some target audience feedback on our second version on our second version of the advert, there is a link to this before here.

Target audience research version two

In Friday's lesson we continued to work on the digipack. We completed the inside of the booklet, the profile pages for each of the band members. We did not put in the pictures yet as we will be taking these third lesson. We also continued on the main part of the digipack, we completed this, through the text, and logos. But we did not put the images in as we will be taking these third lesson. We made the changes to the advert that we were told would improve our advert in the target audience feedback.

Another thing that we did in our lesson on Friday was we started to look at the evaluation questions, and thinking about ideas of what we could do for each of these questions.

Evaulation, what it should include

We have now finished the actual music video. We now have to continue the making of the advert and the digipack. Both the digipack and the advert need to be finished for Monday 3rd December. The percentages of overall marks for the advert is ten percent and another ten percent for the digipack.

After we have finished making both the advert and digipack. We need to start the evaluation. For the evaluation we will be doing DVD extras. There are four questions that will have to be answered in the evaluation. The questions are below here:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. How effective is the combination of your main product (video) and ancillary tests (digipack and advert)?

3. What have you learned from your audience research?

4. How did you use media technologies in the construction and research, planning and evaluation stages?

There are a range of different things that we could do to answer these questions, some of these are listed below here:

• Before and after effects shots. Showing the rough cut compared to the final version. Before and after of effects been added. 
• 'How to' technical videos. Explaining how something was done with the editing. So for example somebody explain how the black and white effect was done on parts of the video, with the rest of the things being in colour. 
• Directory's commentary. 
• Voice-over's. Of images and videos.
• Feedback sessions. From target audience research.
• Green screen work. Where people are shown next to things that they are explaining. 
• Images. 

We have not yet chosen what we will be doing for are evaluation, we will probably choice a couple of these things listed above. But we have not choice yet. 

The finished evaluation has to finished and handed in on Monday 10th December by 4.30pm. The video can be as long as we want it to be, but we are going to try and not make the video longer than 15 minutures as otherwise we thing that it would be to long. We think that the video should be over 8 mintures as there is four  questions so that would be about two mintures per question.  

Final Cut of Music video

Below here is our final version of our music video.

Now that we have finished our music video we now have to finish our advert and digipack for Monday 3rd December. We also have to start making our evaluation, which is due in on Monday 10th December. The blog is also due in on the same day as the evaluation.

Deadlines that are coming up

After the final version of the music video has been handed in. We will have to make sure that we have completed both our advert and digipack. These are due in on Monday 3rd December. We have not yet finished this but we have started both of them. We are making our third version of our advert at the moment. There is a link to the second version of the advert below here:

Advert version two

We have made a couple of different versions of the front cover for the digipack. We are also currently making our digipack as a whole. Below here is a link to a post that we did about the different versions of the digipack front covers.

Digipack front cover

The evaluation has to be completed and handed in on Monday 10th December. We have not started our evaluation yet, but we will be starting this soon. The blog is also due in on the same day,Monday 10th December. As the blog cannot end until the evaluation has been put onto the blog. So Monday 10th December is also the deadline for the blog. As this is the day that the project ended as a whole.

Week beginning 19th November

In Monday's lesson we talked about what we will be filming on Wednesday night and also how will be taking what equipment. We also started to make the digipack, through working out how many pages we will be having in our booklet that will come with the digipack. We also made the actual outline of the digipack on the computer. So that we can start to add the images in when we take them on Wednesday. We started to add the text onto the digipack.

On Tuesday, we made sure that we have the drama studio booked for after school on Thursday, as we will be re-filming the parts that we did in the drama studio on Thursday. When we checked, we still had the drama studio worked.

We also continued to make the digipack, through planning out the images that we will be taking and also adding more text and colour onto the digipack. We also looked at what the weather will be like on Wednesday night, as we want the weather to be nice and not be raining. Below here is a link below to a post about the weather on Wednesday night.

Wednesday Weather

There is another link below here, that is for a post that is all about the filming that we will be filming on Wednesday night and on Thursday.

Wednesday performance re-filming

Thursday drama studio re-filming

In Wednesday's lesson we continued to make the digipack. We continued to make the booklet that will be include the digipack. We came up with a name of the booklet of The journey to Success. We also chose a background, added the logo and band photo on the front of the booklet. We then started to talk about what images we will be taking on Wednesday night to use in the booklet for the profiles of each of the band members.

On Wednesday night we re-filmed the performance. We filmed at the quayside in Newcastle. Below here is a link to a post about changing the location for the performance filming.

Performance location change

There is another link below here, this link if for a post that is all about the performance filming that we did  re-filmed on Wednesday night.

Re-filming performance, Wednesday night

In Thursday's lesson we had a look at the videos that we filmed on Wednesday night. We also converted the videos that we took. We started to edit the final version of the music video together, with the new performance footage that we filmed. We also continued to do some work on the digipack. We started to chose what song names we will have on the back of the digipack. We did no work on the booklet that will go with the digipack, but we did do some work on the front and back cover of the digipack.

In Friday's lesson we just continued to edit together the final version of the video and also continued to make the digipack. The deadline for the digipack and advert is on Monday 3rd December. The final version of the music video is due in on Monday which is the the 26th November. We also did a post about our second version of our advert, this is linked below here.

Advert version two

Second version of Advert

Shown below here is our second version of the advert. The advert and digipack are due in on Monday 3rd December, a week after the final version of the music video is due in.  

We did another post that is on the first version that we did on our advert. In this post it explains our ideas for the advert and what we wanted to do with the advert. 

First version of advert

When making this version of the advert we used our feedback that we got from our first version of our advert to help use. There is a post about this it's linked below here.

Advert version one feedback

When we were making this version of the advert we used the feedback that we got from our target audience to help us. When re-designed our advert. For our target audience research we found that it would be better not to include the track names on the advert. So we took this of the advert of the second version of the advert.

Another thing that we changed from the first version of the advert to this version the second one, was we through that it would be better to include the whole band on the advert. Instead of just Alex. We thought that it would be a good idea to include the whole of the band, as if somebody didn't know how The Influence were then they might thing that it was just a solo singer and not a band. So we have included the whole band on the advert.

With the whole of the band being at the bottom of the advert, we wanted to put the rest of the things on the advert at the top. This is similar to the kaiser Cheifs advert, there is a link to this below. 

Advert analysis- Kaiser Cheifs

Something that a lot of people said in the feedback was that the date for the digipack release was to large. So for this version we made the date a lot smaller. We also change the colour of the font so that it is red instead of black. This helps to make the date still stand out without have the date so big. 

We made The Influence logo bigger and put this at the top of the page. We then added the rest of the information above the logo, like the release date and reviews. The name of the digipack is shown below the logo in black text. 

We kept the background the same, as in the target audience feedback, everyone said that they really liked the background and that  it was interesting. 

Something that we took off the  first version of the advert, that we have not put on this version is the track names for the digipack, as the text didn't look good . Also normally the track names are not on the advert. 

This second version of the advert is shown above here. We will be doing a third version of the advert where we will be re-doing the effects on the faces, so that the band members faces can be seen more clearly. There are also more changes that we will be making to the advert. The third version may be the last version that we will do, as the advert is due in on Monday 3rd December. The digipack is also due in on the same day.

Wednesday Night Performance Re-filming

On Wednesday night we re-filmed all of the performance footage for the final version of the music video. We changed the location of where we were going to film the performance to the quayside in Newcastle. There is a post all about the location change, that is linked below here.

Location change for performance

We filmed the whole song through twice, when the whole of the band was performing. This was filmed as long shots. a long shot of the whole band.

                                         

                                        

We also filmed shots of each of the band members. We filmed shots where you can just see them and none of the other band members. We again filmed them doing the whole of the song. We did this so that there would be a good amount of footage for us to use for editing the video together. Show below here are some examples of the types of things that we filmed, we have used the storyboard to do this.

Another thing that we filmed were shots which included two members of the band. We filmed them performing the whole of the song again, we did this twice. We did this again to make sure that we had a lot of footage to use and chose from when editing the video together. We filmed two of the band members together and then filmed the other two of them together after that. Here are some more examples shown below here.

We also filmed a couple of shots where we moved the camera, these shots so the whole of the band. As the camera moves around to each of the band members. There are no examples of this as this is hard to show with the pictures of the storyboard.

We did some other shots for the guitar for the parts in the song were you can really hear the guitar. We did this same thing with the drums. There are examples of this shown below here.

We checked the weather a couple of days before we went to film the performance, there is a link below here that is to a post about the weather on Wednesday night.

Weather, Wednesday night

We filmed most of the shots more than once, to make sure that we had all of the shots that we needed.

Filming we will be doing on Thursday

We will be re-filming all of the scenes that we did in the drama hall on Thursday. The screens that we will be re-filming are shown here below, through parts of the storyboard. We will be redoing all of the scenes where there are people in a circle around Alex. We are going to have it so that the people will be whispering to each other instead of them just standing there.

With these scenes where Alex is kicking things and breaking them. The things that we used to last time where   things like school chairs and desks, so we will be changing this so that the things that he is breaking are not school furniture. 

For these scenes when Alex is ripping the pictures off the wall, we used pieces of paper with pictures printed on them. So we will need to change this so that they are actual pictures and not just pictures printed on paper. 

With these scenes where Alex is backing into the corner of the room, we are going to make this scene darker. 

Weather, Wednesday night (Performance re-filming)

We will be re-filming the performance at the Quayside in Newcastle on Wednesday night, so we checked the weather. The weather for Wednesday night is shown below here. We will be starting to film from six at night. We want it to be dark for the performance, and the sun sets at 3.53. So it will defiantly be dark by seven.

Wednesday Performance Re-filming

On Wednesday night we will be re-filming the performance scenes. We have changed the location where we will be filming. There is a link below here to a post about us changing the location, this also includes pictures of the location.

Location change for performance

For the performance we will now be filming at the quayside. We will be re-filming the whole performance, we will be doing lots of different shots and angles like we did with the rough cut version of the performance.

We will also be taking some photos on Wednesday. That we will be using for the digipack. The band will be dressed in suits for these photos.

We will also be re-filming some other town scenes. We are going to have to re-film Alex singing the line that has velvet chair in it. Here is this part, shown through the storyboard below.

We will also be re-filming the metro scenes, so when Alex is getting on the metro and also the one where people start to look at Alex when he is turning grey. These parts are shown here below through the storyboard.

Another scene that we will be re-filming will be the shocked scene, when people are taking about Alex. This is also shown below here.

Week beginning 12th November

In Mondays lesson we talked about the performance filming that we did at the weekend. We then decided that we would need to change the location for the performance parts of the video. There are two posts linked below here, the first on is on what happened with the filming. The second one is on the how we had to change the location.

Performance filming Saturday 10th November

Change of location for performance

In Tuesday's lesson we started to have a look at what we need to do for both the advert and the digipack. Our teacher gave a PowerPoint on what needs to be included for both. We then got to look at some past examples of digipacks and also adverts. Here below is a link to a post that is about the digipack and advert:

What should be included in our digipack and advert

On Wednesday we started to think more about what we will be doing for our digipack. We thought about some ideas that we have for the front cover and also for the rest of the digipack. We also started to think about if we were going to do a booklet to go in the digipack as well as the front, back and the inside. We thought about ideas of what we would include in the booklet. So if we would have the songs lyrics in the booklet, if we would just have pictures or if we were going to have a picture of each of the band members with something about each one of them.

On Wednesday night we then re-filmed some of the narrative parts of the video. We re-filmed the parts that were filmed in Newcastle. This included things like:

• When Alex got on the metro and his head was cut of.
• Alex laughing when singing.
• The parts where people are talking about Alex, under the lamp post.
• Some of the running scenes.
• The parts when Alex is walking past people. 

In Thursday's lesson we showed the clips that we filmed for the narrative to our teacher. We then started to edit together the final version of the video. We also started to actual draw out some designs for the digipack. We also talked about the ways that we would be able to make these covers and also ideas for the booklet that will go with the digipack

In Friday's lesson we started to make the whole digipack. We have made a couple  of drafts for the front covers for the digipack. So we started to make the whole digipack and not the front cover. We looked at some of our digipack analysis's that are on the blog to help us with the conventions of the digipack. Here below are some links, to the digipack analysis's:


Snow Patrol- Up to Now

Kings of Leon- Only by the Night

The Killers- Sam's Town

Snow Patrol- Eyes open

The Killers- Greatest Hits

What the Digipack and advert should include

Digipack-

The digipack will be for the band that we have developed (The Influence) and not The killers. We have been using our digipack research to help use with the designing of our digipack. The digipack will need to be realistic and meet the conventions of the industry, we will do this through looking at the research that we have  done. All of our digipack research is linked here below:

Snow Patrol- Up to Now

Kings of Leon- Only by the Night

The Killers- Sam's Town

Snow Patrol- Eyes open

The Killers- Greatest Hits

There should be at least be two different drafts done and target audience feedback should be used to improve on the digipack for the versions.

Four panes need to be produced as a minimum. These would be the front cover, the back, the inside and the spine. Decent digipack's tend to contain more than just the four panes.

There needs to be a consistent colour's and graphological style through out whole of the digipack. With images often being repeated on the inside to creature a sense of considency.

We are making our digipack on Photoshop.

Advert-

We have used our advert research to help use with the designing of our advert. Our advert research is linked below here.

Kasabin- Empire

The Killers- Day and Night

Foo Fighters- Echoes, Silence, Patience and Grace

Kaiser Cheifs- Yours Truly, Angry Mob

The advert will be A4 in size. As this is the normal size of adverts that are shown in magazine. This advert will be for the release of the album, this album will feature the song and video that we have made. We will be using our advert research for the conventions of the advert.

Below here is some links to posts about the digipack front covers that we have done and also the advert first draft.

First draft of advert

Digipack front cover

Change of location for Performance Filming

In Monday's lesson we talked about how the filming went on Saturday to our teacher. We then had a look at the camera booking sheet to see when the cameras are free. There was no cameras free at the weekends, which made use think about if we would be able to re-film the performance again. As with us having to filming the performance when the sun is rising, this means that we will not really be able to film on a school morning. We then through about filming the performance at mid day but we don't all have any free's that are at the same time. So we would not be able to film in this same location again, as the cameras are not free.

We then through about the different places that we would be able to film at. We had a think about the places that the killers and other artists that are like them had filmed there performance scene's. The places that they film there performances in are all places that we would not be able to film at. We then had a think about the places that we are near that would look good for a performance scene.

We are now going to be filming in Newcastle at the quayside, we will be filming the performance when it is dark. Shown below here is a picture of what the quayside looks like in the day. The part of walkway that is shown in this picture is where the band will be standing. The second picture shows the quayside at night.

We asked our target audience what they through about the change of location for the performance parts of the video. All of our target audience that we asked said that they liked the idea of filming at the on the quayside. So this is where we will be filming the performance. 

Saturday 10th Filming

We planned to re-film parts of the performance on Saturday. We met again near the pier in Tynemouth at 7am for the sun to rise at 7.30am. When we started to set up all of the band equipment, we found that we did not have a stand for the keyboard. Because we did not have the keyboard stand we were unable to film any shots that include the whole band or of just the keyboard.

Something that we needed to film on Saturday was the introduction part of the video. As last time we forgot to film something for this part of the video, so we had to use an photo instead. So we needed to film something for this part. We tried filming the whole band walking up to the performance, we filmed a range of different shots and angles. We are also going to be filming another type of introduction when we are filming in town, so that we have a choice to choose from.

We then decided that we would re-film some of the close-up shots of the band as the keyboard would not be seen in these close-ups. When we where trying to film these close-ups, the camera said that the camera had a low battery. We were able to film a couple of close-up's before the camera would not let up film because of the low battery.

We then had to stop filming as we were unable to due to the camera having a low battery. We didn't check that we the camera's battery to see if it was charged, so when it came to filming the camera's battery was quite low .

Week beginning 5th October

This week we have been planning for re-filming our music video. After getting the target audience feedback, there is a link below here to the target audience feedback that we got.

Target audience feedback 

In Monday and Tuesday's lesson, we talked about the improvement that we will be making to the final version for the music video.  We talked through how we are going to be making these improvements. Like how we are going to make the filming for the performance lighter and how we are going to get a range of the different shots and angles.We talked about all of the changes that we will be making for the final version of the music video.

We also got some target audience feedback on our advert. There is a post about this and you can access it by clicking on the link below:

Feedback on Advert

In Wednesday's lesson we checked what the weather forecast is for Saturday as this is when we are re filming  Below here is a link to a post that is based on the re-filming that we will be doing on Saturday.

Saturday Re-filming

Another thing that we did in Wednesdays lesson was we got some more target audience feedback, this is in the same post as the other target audience feedback post that is linked above here.

In Thursday's and Friday's lesson we worked out who will be what instruments to town ready for the re-shoot. We also got the band logo printed out on a A1 sized piece of paper and cutted around it into a circle that fit the face of the main drum, ready for the performance. We got the I version of the logo printed out instead of the whole Influence logo. When we were putting the logo onto the drum this time we made sure that the paper was all stuck down well. As last time the paper on the drum was not stuck down to well, which you could see in the performance parts of the video.

Another thing that we did in Thursday and Friday's lesson was we started to make our second version of our  advert, after we had been some target audience feedback on our first version. We used the feedback we were provided with to make the second version better.

This Saturday we will be re-filming some of our performance. Below here is a link to a post about the filming that we did.

Saturday 10th November Filming

Re-filming on Saturday 10th November

We will be re-filming the performance this Saturday, which is the 10th November. We are re-filming the performance, as it was to dark when we looked at the footage. We are going to be using some reflectors to try and make the footage lighter, as we are still wanting to film at sunrise. Last time the faces of everyone in the band cannot be seen on the shot where you can see the whole band. So we are going to be using these reflectors to be there faces lighter in these shots. We will also be filming some more different shots and angles, so that we have more shots to chose from when the final version of the music video is getting edited together.

We checked what the weather will be like on Saturday, this is shown below. The weather will be sunny. The sun will rise at 7.29. This is the same as last time. So will be meet up at around seven like be did last time.

For our re-shoot we are going to film at the same location as last time. The re-shoot will take place at The Haven in Tynemouth which is next to Priory Castle and inbetween the two piers of Tynemouth and South Shields with the sun rising inbetween. However, we came to the conclusion that we will not be filming on the pier like be planned to last time.

Target Audience Feedback on Advert

We showed our first version of our advert to some of our target audience. Our advert is shown below here:

The feedback we received from our target audience is shown below:

• The date is to large, it needs to be a lot smaller.
• Don't like the way that the text is shaped around Alex. 
• Background is really interesting.
• Effect that is on Alex is good, like this effect. 
• The fraying of "includes the single lousing touch and five deluxe edition songs" needs to be changed. 
• There is to much text on the advert, there needs to be a lot less text. 
• Maybe put the title of the album over the top of the logo instead of under it. 
• Needs to be more space on the advert, as it look to busy.
• Maybe add other band members onto the advert.