From making our practice videos we learned that the length of each clip is very important as it needs to fit in with the pace of the song. For example, when the symbols are being smashed, that is the signal for the clip to change, i.e a different angle or setting.
Another thing which we learned was that the costume the people are wearing has to fit in with genre of the band, for example, if its a rock bands, screamo song you don't want the band members wearing bright colour as that is what you associate with pop music.
We also learned that the location is very important, for example a scene that is meant to be in a hospital, was shot in a school, but everyone can tell it is in a school so it doesn't look very good. Having one or two killer shots in a video also makes it look very professional, as they are the stand out shots which people will remember.
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