Analysing Digipack Snow Patrol- Up to Now

Snow Patrol, Up to Now:

Immediately this digipack front cover looks very different to the earlier album by snow patrol; ‘Eyes Open’ which I analysed previously. The colour scheme of this album has altered in the way that more vibrant colour have been introduced, such as the red and blue shading. The break up in the dark background from the blue light suggests a more retro themed digipack and makes the front cover look more modern. This shows the greatest  hits aim of the album as to me it suggests that this is the band now, on the whole more modern yet they are still able to make their previous hits a modern success as well. The fact that the imagery used is of a snow flake, which manipulates the band’s name ‘Snow Patrol’ gives the digipack quiet a quirky, fun expression. A similarity to the front cover of their ‘Eyes Open’ digipack is the choice of a simple block font for the mastheads, which again makes a statement that as the band are very successful they can be this simple.

The inside portion of the digipack is very different to the ‘Eyes Open’ album in the way that all the information given is shown through images of previous experiences the band have has such as live concerts and photo shoots etc. This way of communicating is one I particularly like as it complements the journey of music which is produced on this greatest hits album, and this layout is one which I would consider when creating my own digipack. Also, this formation portrays the bands success to the audience, and at the same time maintains the dark background of the front cover and brings in some lighter tones like that of the ‘Eyes Open’ digipack. 

The back cover of the digipack shows reference to the front cover in the way that the pun of the snow flake image is shown again (only smaller) and the simple font of the written information and red, black and white colour scheme is still maintained. This, like the ‘Eyes Open’ album keeps continuity which will be recognised by the audience about the digipack. The smaller print on the back cover is a list of what records can be found on each CD of the greatest his album.

This album makes me think that my groups digipack needs to have a good colour scheme that is simple and stands out we. Another thing that it has made me think about is that the inside of the digipack should be different to the front and back covers of the digipack but still have the similar look to it.